NEWARK, N.J. (Oct. 5, 2017) – The New Jersey Devils organization, through parent company Harris Blitzer Sports & Entertainment (HBSE), has become the first National Hockey League franchise to form a strategic partnership with a National Women’s Hockey League team.
This agreement marks the first time an NHL team is partnering in the business of a NWHL franchise. The goal of the new strategic alliance is to support the growth of the NWHL, and increase the development and visibility of girls’ and women’s hockey in New Jersey and across the metropolitan area. In addition, the Devils and Prudential Center will share their vast resources in order to enhance the Riveters’ operations – including marketing, sales, events, game presentation and facilities.
As part of the alliance, the Devils and Riveters will have a unique NWHL-NHL doubleheader on Saturday, Oct. 28. Prudential Center will be the site of the Riveters’ season opener against the Boston Pride at 1:30 p.m., followed by the Devils hosting the Arizona Coyotes at 7:00 p.m. Riveters season ticket holders will receive tickets to the Devils game that night, and Devils season ticket holders will get their usual Prudential Center seats as a bonus for the Riveters-Pride game. For non-season ticket holders of the two clubs, there will be a special ticket available for purchase for this unique doubleheader. An affordable $40 ticket offer grants access to the Riveters game that afternoon and upper level seats for the Devils game that evening. Additionally, a $150 package includes lower level tickets to the Devils game and a season ticket membership to all Riveters games this season.
The new alliance begins this weekend at Prudential Center in support of World Girls Hockey Weekend. The Riveters will join 60-plus local girls youth hockey players from the AHAA for the Devils home opener against the Colorado Avalanche. In addition to taking in the game and a special Q-and-A with all the Metropolitan Riveters, the young players will participate in an exclusive skating clinic after the game.
“The New Jersey Devils and HBSE have shown their commitment to women’s hockey in the metropolitan area in a very big way,” said NWHL Commissioner Dani Rylan. “We are grateful to begin this long-term collaboration with them and are confident that together we will grow the game.”
Among the other highlights of the partnership:
- As part of the Riveters’ re-branding to reflect its partnership with New Jersey’s NHL team, they will adopt the Devils’ colors. A new uniform will be unveiled prior to the start of the regular season.
- The Devils and Metropolitan Riveters will collaborate in the development of girls’ and women’s hockey programs – with Riveters players providing coaching and instruction – along with other community projects.
- Select Metropolitan Riveters game will be featured on The One Jersey Network on newjerseydevils.com, the digital network of the New Jersey Devils.
- The Devils are sharing an extensive infrastructure with the Riveters – from the team’s arena, practice facility (RWJBarnabas Health Hockey House, where the Riveters play the rest of their home games) and training areas to support in sponsorship sales and marketing.
- The partnership includes marketing and cross-promotion on digital and social media channels and on game broadcasts – bringing added visibility to the Riveters, NWHL and women’s hockey.
The New Jersey Devils are part of the 31-team National Hockey League, with teams throughout the United States and Canada. Established in 1982, the team is in its 34th season in the Garden State. During that time, the Devils have won three Stanley Cup Championships: 1995, 2000 and 2003. For more information about the Devils, visit NewJerseyDevils.com and follow the team on Facebook, Twitter and Instagram @NJDevils.
About Prudential Center
Prudential Center is the world-class sports and entertainment venue located in downtown Newark, New Jersey. Opened in October 2007, the state-of-the-art arena is the home of the National Hockey League’s (NHL) three-time Stanley Cup Champion New Jersey Devils, Seton Hall University’s NCAA Division I Men’s Basketball program, and more than 175 concerts, family shows and special events each year. The arena will soon be home to the GRAMMY Museum Experience Prudential Center, scheduled to open in October 2017. The 8,000-square-foot experience will mark the first GRAMMY Museum outpost on the East Coast, and feature a dynamic combination of educational programming and interactive permanent and traveling exhibits, including a spotlight on legendary GRAMMY winners from New Jersey. Ranked in the Top 10 nationally by Pollstar, Billboard and Venues Today, Prudential Center is recognized as one of the premier venues in the United States, and over 2 million guests annually. For more information about Prudential Center, visit PruCenter.com and follow the arena on Facebook, Twitter and Instagram @PruCenter.
About the National Women’s Hockey League (NWHL)
The NWHL is the first professional women’s hockey league in North America to pay its players and share in revenue from select apparel sales. The inaugural season began October 11, 2015 with the Founding Four: Boston Pride, Buffalo Beauts, Connecticut Whale and New York Riveters. The first two winners of the Isobel Cup were the Pride (2016) and the Beauts (2017).
Harris Blitzer Sports & Entertainment
Harris Blitzer Sports & Entertainment