The hard seltzer brand steps up to support professional women’s hockey at the upcoming Secret® Dream Gap Tour
MONTREAL (October 14, 2022) – Vizzy Hard Seltzer and the Professional Women’s Hockey Players Association (PWHPA) announce a new partnership to help support the upcoming season for top women’s hockey players. The first event in the Secret® Dream Gap Tour begins tomorrow in Montreal.
Vizzy, a brand anchored in advocating for and celebrating inclusivity, supports the PWHPA’s mission to provide fulsome training and salaries, as well as competitive game play opportunities for players. The association continues to strive and act for a better future for women’s hockey, promoting equality, diversity, and inclusion in the sport.
“Since its inception, Vizzy has been an ally of the Queer community, focusing on bringing visibility to LGBTQ2S+ artists and offering resources to the community through various initiatives,” says Brian Collins, Director of Partnerships and Events at Molson Coors Beverage Company. “And now, we’re excited to extend our allyship and support to professional women’s hockey – a clear passion point for Canadians – through the great work of the PWHPA.”
The partnership includes seltzer exclusivity and rights to marks, visibility assets such as rinkboard branding, social media assets, player appearances and cross-promotion opportunities, in-game announcements, and more.
“We’re thrilled to welcome Vizzy as our latest partner, a brand who shares our vision for professional women’s hockey,” said Jayna Hefford, PWHPA Operations Consultant. “This partnership will provide PWHPA players with further opportunities, which will help continue to grow the game.”
The PWHPA will kick off its 2022-23 season on October 15th in Montreal. It is made up of nearly 100 players—including 43 Olympians and 75 players with national program experience— all of whom combine for more than 1.7 million followers on social media.
About Molson Coors
For more than two centuries, Molson Coors has been brewing beverages that unite people to celebrate all life’s moments. From Coors Light, Miller Lite, Molson Canadian, Carling, and Staropramen to Coors Banquet, Blue Moon Belgian White, Blue Moon LightSky, Vizzy, Leinenkugel’s Summer Shandy, Creemore Springs, Hop Valley and more, Molson Coors produces many beloved and iconic beer brands. While the company’s history is rooted in beer, Molson Coors offers a modern portfolio that expands beyond the beer aisle as well. Our ESG strategy is focused on People and Planet with a strong commitment to raising industry standards and leaving a positive imprint on our employees, consumers, communities and the environment. To learn more about Molson Coors Beverage Company, visit molsoncoors.com, MolsonCoorsOurImprint.com or on Twitter through @MolsonCoors.
Professional Women’s Hockey Players Association’s (PWHPA) mission is to promote, advance and support a viable professional women’s ice hockey league in North America that showcases the greatest product of women’s professional ice hockey in the world. The organization aims to provide a united voice to players advocating for the creation of a sustainable professional league. PWHPA is working to accomplish its mission by coordinating training needs and programming opportunities and collaborating with like-minded organizations to make hockey more inclusive for women and future generations. To learn more about PWHPA and the Secret® Dream Gap Tour, visit pwhpa.com.
PWHPA Media Consultant
Ashley McLellan | [email protected]