The Creative Artists Agency (CAA) is now representing women’s hockey players, hoping to minimize the gender gap and help grow the sport. The Agency plans to start by signing eight women’s hockey players including two-time Canadian Olympic medalist Blayre Turnbull and Boston College captain Hannah Bilka!
The Cherry on top? To its initial roster, CAA promises to provide the same level of services it does for NHL clients.
“Women’s hockey has grown immensely in the last 20 years but still has a long way to go,” said Jen Kardosh, who is the head of operations, marketing and client management for CAA Hockey. “We are excited to use the experience we have from the men’s game to help these women grow their personal brands while also helping with the overall growth of the game” ( ESPN.com ).
CAA represents some of the top players in the NHL, including Sidney Crosby, Nathan MacKinnon and David Pastrnak. The agency’s women’s representation plan is an all-hands-on-deck approach, with leading NHL agents Pat Brisson and JP Barry planning to be involved.
CAA’s women’s clients also include American goalie Aerin Frankel, the 2021 Patty Kazmaier winner, and Canadian Claire Thompson, who set the record at the 2022 Olympics for most points by a defenseman. Thompson is enrolled at NYU’s medical school and plans to train for the 2026 Olympics.
Kardosh said the goal is to help women’s players navigate their careers, while “showcasing these incredible female athletes through strategic partnerships promoting their well-rounded personalities and interests on and off the ice” ( ESPN.com ).
“We want to help these women grow their careers on and off the ice and want to help them reach their goals,” said CAA Hockey’s Dominique DiDia, a former collegiate hockey player. “The women’s game is fast, entertaining, filled with incredibly skilled players — and has proven recently how much people do want to watch and be fans of the women” ( ESPN.com ).
A round of applause for CAA!!! 👏 👏 👏
About The Creative Artists Agency
Since our founding in 1975, CAA has continued to deliver on its promise that every client is represented by the whole agency. This collaborative approach benefits our clients now more than ever, as they look to build their careers and their brands across multiple disciplines and platforms. Positioned at the nexus of talent, content, brands, technology, sports, and live events, CAA creates limitless opportunities for the storytellers, trendsetters, icons, and thought leaders who shape popular culture. Across film, television, music, sports, digital media, marketing, and beyond, we represent thousands of the world’s leading actors, directors, writers, producers, musical artists, comedians, authors, athletes, coaches, broadcasters, teams, leagues, chefs, designers, fashion talent, consumer brands, and more. In service of them, we are committed to remaining the strongest, most vibrant, and most innovative service company in the world. For more information about CAA visit: caa.com
All quotes obtained from: ESPN.com