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AMBASSADOR SPOTLIGHT: Jillian Moffatt | Owen Sound, Ontario



Tell us about yourself!

My name’s Jill Moffatt, many of my hockey friends call me Bill, or King Bill (it’s a long story). I just recently graduated from Lebanon Valley College with a bachelor’s degree in Digital Communications. I love to create and I have a passion for producing hockey content… I can promise you nearly all my projects in school growing up and even throughout college were hockey themed. With the way the world is right now I have decided to take some time to myself and not rush into a job. I have decided to continue playing hockey and will be moving to Sweden soon to continue my career. For now I spend my days training and working on making myself better every day.

I started hockey when I was three years old and am almost 23 years old now. I played in a boys league when I first started since girls hockey wasn’t very popular where I lived yet. I switched to goalie around the age of six. From there I played on multiple minor club teams bouncing back and forth between the AA level and BB level. My first year of high school I didn’t make the hockey team. I felt deflated… but I didn’t let that stop me.

My family ended up moving to New Hampshire ,USA for the next three years. My high school in the States didn’t have a girls team so I played JV swing for two years. I barely saw the ice in varsity—my coach at the time told me he didn’t understand girls hockey and I was too small. By now there was a fire burning inside of me.

My senior year of high school, I quit the boys varsity team and decided to go play women’s junior hockey for the Northern Cyclones in Hudson, NH. This decision changed my life. I played my senior year of high school for the Northern Cyclones and then I took a post grad year to play a second year with the team. The Northern Cyclones opened my eyes to the female hockey world. They taught me hard work and grit but most of all, they believed in growing the game of women’s hockey.

From the Cyclones, I was recruited and decided to go play for Lebanon Valley College. I was part of their inaugural season and played for them through my four years of college. At LVC I saw the most ice time and pucks in my life. My team wasn’t the strongest, we lost a lot, but we learned a lot and we grew a lot. I was a captain for three years at LVC, it was an honor, something my quiet self never would have thought I’d accomplish.

I also broke three NCAA records and accumulated numerous athletic and academic awards during my time with LVC. I still can’t believe the things I have accomplished in my hockey career. I don’t talk about these accomplishments much but on the inside, the little girl with a dream that I once was, is so humbly proud.

I recently signed a contract with Björklöven, a professional women’s team in Sweden. I am so thrilled to be a part of the team and am looking forward to what the future holds.

What made you want to be a WHL Brand Ambassador?

I wanted to be a WHL ambassador because I want to help grow the game for female players. I strongly believe that my hockey experiences have the ability to inspire the younger generation. I would be happy to share my thoughts, experiences and advice to anyone that’s interested.

What are you most looking forward to as a #WHLAMBASSADOR?

I am most looking forward to being a part of another team, as well as making a positive impact on the female hockey community.

What’s something not a lot of people know about you?

I always hum songs to myself in my crease during games. Usually it’s whatever my favourite song is currently. I do it without even thinking about it anymore.

If you could sit down and have dinner with one female hockey player, who would it be and why?

If I could sit down with one female hockey player it would be with Cindy Eadie. She coached me for a bit when I was younger and gave me my first ever hockey nickname “J-mo”—I thought it was so cool. I would love to catch up with her.

What’s the best advice you’ve ever been given in hockey or in life?

My entire life my mom would always say “never give up”. When I was younger I didn’t think too much about it but looking back now, I realize how much that phrase has stuck with me. Whether it was writing a math exam, fighting for a loose puck, getting cut at tryouts, or applying for jobs… my mom would always say never give up. So I never gave up and I have achieved incredible things. It’s such a simple phrase but it is amazing what you can accomplish when you believe in yourself and don’t quit.

What’s your dream for women’s hockey?

My dream for women’s hockey is for it to be as equal as men’s hockey. I dream of the day that women’s hockey isn’t looked over and people are no longer shocked when a girl says they play ice hockey. 



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