Sauce Us a Follow

PWHPA Unveils Plans for Secret Sponsored All-Star Team


The following press release was provided by the PWHPA 

TORONTO, ON – October 7, 2021

– The Professional Women’s Hockey Players Association (PWHPA) announced today that the upcoming season will feature an all-new All-Star team, sponsored by Secret® Deodorant. The team— which will be known as the Secret® All-Star Team— will compete throughout the season against various women’s national teams leading up to the 2022 Winter Olympics, the details of which will be announced in the coming weeks.

The sponsorship from Secret Deodorant comes as a continuation of the brand’s commitment to ensuring the best women’s hockey players are given an opportunity to compete as they advocate for a new and equitable professional women’s hockey league.

“Secret believes that equal sweat deserves equal opportunity which is why we are so excited to be evolving our partnership with the PWHPA,” says Secret® Executive Director Lisa Reid. “The development of this All-Star team will allow us to further support the incredible talent in this group by providing them with even more opportunities to play and help their peers prepare for the Olympic stage.”

A new, specialized jersey— designed by adidas— will be revealed on the PWHPA’s social channels in the coming days. Rosters for the Secret® All-Star team will vary by event and will be chosen by the GMs and coaches of the five PWHPA hubs.

“We are thrilled to be able to provide more opportunities for our players this season, in addition to the Secret Dream Gap Tour,” said Jayna Hefford, PWHPA Operations Consultant. “The PWHPA All-Star teams will compete against the best in the world, to showcase the depth of talent in our sport and continue to drive awareness towards a sustainable future for women’s professional hockey. We are thankful to have Secret Deodorant as a sponsor and partner to help us with our mission.”

Last season, Secret® committed one million dollars to the PWHPA, which helped fund several Secret Dream Gap Tour showcases.

About the PWHPA
Professional Women’s Hockey Players Association’s (PWHPA) mission is to promote, advance and support a single, viable professional women’s ice hockey league in North America that showcases the greatest product of women’s professional ice hockey in the world. The organization aims to provide a united voice to players advocating for the creation of a sustainable professional league. PWHPA is working to accomplish its mission by coordinating training needs and programming opportunities and collaborating with like-minded organizations to make hockey more inclusive for women and future generations. To learn more about PWHPA and the Secret Dream Gap Tour, visit

Media Inquiries:

Ashley McLellan
PWHPA Media Consultant
[email protected]

Feature Image c/o: Gopher Sports

Previous Post
Cianna Lieffers makes debut at 2021 Women’s World Championship
Next Post
3x Olympic medalist Kacey Bellamy, joins Maples Crossing