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PHF and Sailun Tire Announce Partnership Extension


‘Official Tire of the PHF’ and presenting partner of PHF All-Star Weekend

BOSTON, MA – (January 11, 2023) – The Premier Hockey Federation (PHF) has announced a partnership extension with Sailun Tire as the ‘Official Tire of the PHF’. For the second straight season, Sailun Tire has activations during all PHF broadcasts and across social media platforms. The leading global tire manufacturer has also been named presenting partner of the 2023 PHF All-Star Weekend, January 28-29 in Toronto, Ontario as part of its commitment to supporting the growth of women’s hockey.

“Sailun Tire has a history of aligning with hockey, particularly in Canada, with a passion for growing the game at all levels,” said Jim Pfeifer, PHF Chief Marketing Officer. “With this season’s expansion to Montreal and hosting our All-Star Weekend in Toronto, the PHF’s presence north of the border in this new era is stronger than ever. This is a great opportunity for the PHF and Sailun Tire to continue building this partnership.”

“Sailun is proud to once again be the official tire of the PHF. Hockey is in our DNA, and we remain committed to growing the game from the grassroots level to the pros,” said Mark Pereira, Director of Marketing Communication, Sailun Tire Americas. “The PHF has been a great partner and provides a fantastic opportunity for elite hockey players to inspire future generations of hockey players. The All-Star game in Toronto this month will showcase many of the best female hockey players in the world and we couldn’t be more proud to be associated with these incredible athletes.”

As presenting partner of the 2023 PHF All-Star Weekend, Sailun Tire is offering a unique ‘PHF All-Star Experience’ with free tickets for one lucky youth team in the Greater Toronto Area to attend the game on January 29, 7:00 p.m. ET at Mattamy Athletic Centre. To enter, simply share a photo or video of your youth team on social media using #PHFAllStar as part of your post. The winning team will be selected among entries received by January 19.

About Sailun Tire
Sailun Tire is a leading global tire manufacturer and top provider of quality products in the value tire segment. The Sailun mission is to deliver the best products and customer experience in the tire industry. Sailun engineers, designs, manufactures and supports a full lineup of surprisingly affordable tires in a wide range of popular sizes for countless cars, crossovers, trucks and SUVs, plus a wide range of commercial vehicle tire applications. Visit for more information.

About the Premier Hockey Federation
The PHF is the home of professional women’s hockey in North America. Established in 2015 as the National Women’s Hockey League, the NWHL rebranded to become the PHF in 2021 and provide opportunities for elite athletes to earn a living playing the game they love while fueling the continued growth of the sport. The league is made up of the Boston Pride, Buffalo Beauts, Connecticut Whale, Metropolitan Riveters, Minnesota Whitecaps, Montreal Force, and the Toronto Six who all compete annually for the Isobel Cup. As part of a two-year agreement with ESPN, live coverage of the 2022-23 and 2023-24 PHF seasons is available exclusively on ESPN+ in the United States, and provides international rights for games which includes TSN in Canada. For more information visit

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In this article: #Partnership, #PHF, #WomenInSport, #Womenshockey, grow the game, Hockey

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