Tell us about yourself!

My name is Keith York. I work in inventory control/receiving for a company that builds automation machines.

I played a ton of street hockey growing up and didn’t learn to ice skate (literally just strapped on skates at a public skate) until about 20. Even though the creek down the road from our home would freeze over a few inches most winters. I’ve played in “beer” league off and on for about the past seven years. My nephew grew an interest in playing from coming to a few of my games. So, once he started playing in-house, I started with my USA Hockey certifications in hopes to coach him one day. I currently hold a Level 3 USA Hockey coaching certification and plan on being at level 4 by summer’s end. I currently help coach DEK hockey through the local Police Athletic League.

Since the arrival of my daughter in November of 2017, I have donated numerous tickets for Les Canadiennes games via their community relations team.

What made you want to be a WHL Brand Ambassador?

To put it simply, my daughter. I want to ensure she has options in the way of stable girls/women’s hockey clubs if/when she decides to play. It’s awesome to see the girls’ faces when they make a great play to set up a goal or shut down and frustrate the opposing team’s superstar, especially when they play in the boys leagues.

What are you most looking forward to as a #WHLAMBASSADOR?

To help spread the women’s/girls’ game by partnering with fellow local ambassadors via events and media. Also, to get the girls I coach in the DEK hockey league to either get out there and start playing ice hockey or to help coach.

What’s something not a lot of people know about you?

Despite living in the Philadelphia suburbs, Montreal has a place in my heart. I love not only the hockey culture but the city’s cultural history as well. I actually have a tattoo silhouette of the Montreal skyline.

If you could sit down and have dinner with one female hockey player, who would it be and why?

It would probably have to be Ann-Sophie Bettez. She proves that size does not matter. She’s easily one of the most underrated players in female hockey because of this.

What’s the best advice you’ve ever been given in hockey or in life?

You don’t know until you try. That goes for pretty much anything in life.

What’s your dream for women’s hockey?

To one day have a stable league in which they get proper support in the media. Also, to have the players get compensated enough to make it a livable wage.

Interested in becoming a #WHLAmbassador?

Apply here!