About Us

Rochelle is passionate about empowering women in sports, with a special focus on women’s hockey. With a strong background in Sports Business, she brings a unique blend of creativity and strategy to her work. Rochelle loves crafting content that truly connects with people and drives results. She’s driven by her passion for storytelling and her commitment to empowering women to lead and make a difference in their communities.

She’s also deeply committed to telling impactful stories. Rochelle has written extensively about women’s hockey, including creating our Female PowerHouse Spotlights—a series dedicated to celebrating female athletes making waves in a male-dominated sports world. Through her work, she strives to amplify the voices of women in hockey and inspire the next generation of athletes to break barriers both on and off the ice.

Lori is a sports photographer dedicated to elevating women’s sports through her powerful imagery. A 2018 graduate of Sheridan College with an Honours Bachelor of Photography, she returned to school later in life. Lori’s love for hockey began at age 10, playing on teams with women twice her age due to a lack of players, and it has remained a big part of her life.

After graduation, she started shooting for the Toronto Furies of the CWHL, where she saw firsthand the struggles of professional female hockey players who worked full-time jobs to support their passion. This experience deepened her commitment to showcasing the skill, dedication, and talent of female athletes.

Lori has worked with several organizations, including Team Canada, Hockey Canada, the PWHL, PWHPA, PHF and others, photographing women’s hockey at various levels. She is also the team photographer for the Etobicoke Jr. Dolphins U22 elite.

Before pursuing photography, Lori had a career in Marketing and Advertising and later became a stay-at-home mom to her two grown children. Outside of photography, she enjoys playing on three women’s recreational hockey teams, travelling and exploring the outdoors.

Hockey has been a huge part of my life for as long as I can remember. I started playing when I was eight, and at 16, I found my true calling as a goalie. That role took me all over Alberta and British Columbia, from competing in Jr. A in Wainwright to earning a silver medal at the BC Sr. A Provincials. Along the way, I also had the incredible opportunity to attend several development camps with colleges in Alberta, where I grew as not only a player but a person and fell even more in love with the game.

I was lucky to grow up with a dad who not only had a deep love for hockey but also a passion for growing the game. He was involved with Hockey Alberta and helped start the girls’ hockey program in Camrose, Alberta. He always taught me the importance of supporting women’s sports and making a difference in our own community, and that’s a lesson I still carry with me today.

Photography has been another big passion of mine for the past 18 years. I’ve spent most of my career capturing the beauty of tourism and adventure, but lately, I’ve found so much joy in combining my love for hockey with my photography. There’s nothing quite like the thrill of capturing the intensity, emotion, and fast-paced action of the game through my lens.

Covering women’s hockey means so much to me because it’s about more than just the sport—it’s about celebrating the incredible talent, drive, and resilience of these athletes. Women’s hockey deserves to be seen and supported, and I’m excited to help share those stories and inspire future generations.